Infographic I designed for Raisinets…the snack of champions.
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The objective was to increase subscription sales of Communication Arts Magazine on college campuses by 25% in one year. Our media was limited to posters, newspaper inserts, and direct mail pieces. We found the big motivator for students to actually subscribe to Comm Arts was the inspiration it provides them, as up-and-coming creative professionals. So, in a fun, appealing way we created a poster/newspaper insert illustrating the inspiration the “Comm Arts Idea Machine” will give them. They can go from a dirty swine to the modern miracle of bacon with the inspiration Comm Arts has to offer.
Art direction: Niles Giberson
Copy: Mike Harding