Challenge: Aside from abstinence, the best way to prevent AIDS and other STDs is to practice safe sex. How can you help people to practice safe sex every time?
Insight: Sometimes we’re more conscious of our technology catching a virus than ourselves.
Big Idea: Make condom use as habitual as, say, using a flash drive.
1. We launch the campaign at CES (Consumer Electronics Show) in Las Vegas, Nevada with a tech booth of our own.
2-3. At the booth, CES patrons learn about our product giveaway through the website or by grabbing a usb condom themselves.
4-5. Once you have the software, it will ask you every time you insert your usb drive into a computer whether or not you want to use the condom and warns of the dangers of not using it.
6. The software also detects viruses and quarantines them. Ultimately, we hope that habitual use of a condom outside of sex gives people a reminder to use one during sex.
Art Director: Niles Giberson
Copywriter: Jason Akinaka