Challenge: Develop a print campaign to showcase Popcorn, Indiana’s newest flavor additions.
Insight: Just like clouds and the paint on your bedroom ceiling, you can find shapes and objects in every piece of popcorn.
Big Idea: Transform the popcorn into these robust new flavors. It’s not popcorn anymore, it’s way past just ‘popcorn’.
Art Director: Niles Giberson
Copywriter: Corey Ostler